As we continue to battle the economic challenges due to COVID 19, businesses may be forced to choose price over value.  However, “value” is becoming increasingly valuable to clients and it’s not always about the price.

We interviewed Kim Lesperance, Senior Account Manager at Cober Solutions, to gain a sales perspective on the topic of price vs valueListen to what she had to say:


Price Vs Value (1) from Darlene Marino on Vimeo.